The story behind the exhibition trip to Vietnam
In May, the sun was scorching in Vietnam, and the Ho Chi Minh International Exhibition and Convention Center was crowded. While fellow exhibitors were busy moving equipment and debugging samples, JKTRAFFICLIGHT's booth was empty - exhibits worth tens of thousands of yuan were seized by customs and disappeared. However, three days later, this "blank" became the focus of the whole venue, and unexpectedly won 8 high-quality potential customers. What kind of thrilling story is hidden behind this counterattack?
Chapter 1: Ambition and undercurrents during the preparation period
"This year, the Vietnamese market must break through!" At the strategic meeting at the beginning of the year, the team issued a military order. From product poster design to new product research and development and production, all employees started the "sprint mode": the design team optimized multilingual materials, the technical department repeatedly studied and optimized new products, and the sales team practiced hard. On March 15, the exhibits carrying 3 months of hard work set off from China, marking the first step of "seizing Southeast Asia".
Chapter 2: Black Swan Raid: 72 Hours of Life and Death at the Customs Red Line
“The container was detained!” The emergency call on April 29 was like a bolt from the blue. The exhibits that were originally scheduled to arrive two weeks in advance were detained at the customs due to a dispute over customs clearance documents. The legal department, freight forwarder, and Vietnamese partner started a cross-time zone rescue. The conference room was silent, and the person in charge suddenly stood up and said: "If there are no exhibits, we will exhibit people!"
Chapter 3: The ultimate strategy behind the "non-physical performance"
In the early morning of May 7, when competitors used lights and sound to attract people, JKTRAFFICLIGHT's booth put up product posters. Curious merchants gathered in an instant.
Chapter 4: Survive in a desperate situation and obtain 8 potential customers
On the first day of the exhibition, the booth became the focus of the exhibition because of its uniqueness; the next day, Chinese exhibitors came to consult about Traffic Signal products; on the closing day, Vietnamese engineering contractors proposed cooperation in wireless signal products and signal products.
Epilogue: Business philosophy tempered by crisis
Customers never buy just products, but the ability to solve problems. Eight potential customers are in contact with us for cooperation plans, and the customs finally received news: the exhibits are expected to arrive next week. This "absurd" exhibition is generating unexpected dividends: 4 international logistics companies have taken the initiative to contact us for logistics plan cooperation, and we will also transform the experience and lessons learned into better solutions for the next exhibition. If you are looking for a partner who can "light the torch in the darkest moment", you might as well talk to us - after all, the most exciting script is always written after the desperate situation.
(JKTRAFFICLIGHT sincerely invites global partners to click on the official website to contact us for special consultation on "crisis plan")